On just four short years, McDonald's has gone from having a vague idea about buying some nebulous thing called "sustainable beef to selling Angus burgers carrying Canada's sustainability logo in restaurants in that country. It's the first commercial taste consumers anywhere in the world are getting of work that started in 2014.To be fair, it has taken some economic cajoling to get Canada's producers interested. Enthusiasm for the country's audited program grew markedly with the introduction of per-head credits, which in 2018 ranged from $10 to nearly $20.
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