Expand Your Focus from Products to Service

摘要

Your purpose is more than making products, so why isn't your focus? I think that as managers we are confused between what we sell, what we think our customers are buying and what our purpose is. Why shouldn't we focus on the products that we make instead of the products we sell? After all, that's what our customers buy from us, right? If the customer isn't buying products from us, what exactly are they buying? Making products is what we do, whether large or small lots, high or low complexity, or from cam automatics or multi-axis CNC machines.