business issues ENGAGING THE C-LEVEL

摘要

WITHIN ORGANIZATIONS, executive leadership is composed of those who possess decision-making authority, power, and influence. Commonly coined the C-Suite, it often includes the CEO, CFO, COO, CMO, CTO, CIO, and so forth. Chief this and Chief that. As business development professionals in the AEC world, on both the design and construction side, it can be tricky to navigate our way into the minds and hearts of these folks. After all, cultures vary. Some organizations encourage buying decisions at a range of levels, while others primarily make buying decisions at the topmost level.