Entrepreneurial Behavior of Grape Growers

摘要

The present study was undertaken in Chickballapur and Sidlaghatta taluks of Chikkaballapura District in Karnataka state during 2016-17 to assess the entrepreneurial behaviour of grape growers. Ninety grape growers were personally interviewed using a pre-tested schedule. It was found that more than one-third of the grape growers belonged to medium level of information seeking ability (37.77%), risk orientation (40.01%), management orientation (44.45%), leadership ability (38.89%) and scientific orientation (40.01 %), while a larger number of grape growers were having high level of innovativeness (43.33%), decision making ability (40.01%), achievement motivation (4L12 %), market orientation (36.66%) and knowledge about improved grape cultivation practices (37.78%). A great majority of the grape growers (71.12%) belonged to medium to high entrepreneurial behaviour category. It was also found that education, annual income, cosmopoliteness, mass media participation, land holding, extension agency contact and extension participation had significant to highly significant association with the entrepreneurial behaviour of grape growers. All the 11 independent variables together contributed to the tune of nearly 69.01 per cent out of the variation in the entrepreneurial behaviour.