Good impression

摘要

Positive packaging is teamwork.There's no point having the most sustainable material and the best design if consumers can't pick out your product on the shelf because the ink's faded in the sunlight.All the elements of positive packaging have to work together to create a home for the product within;a home that consumers can buy in to.For Colorlites,the small,specialised coloured glass manufacturer based in Chatham in Kent,UK,its nearly seven decades of expertise in colouring and printing glass means it is both the past and the future for unique coloured-glass applications.Sales director Nicole Walmsley discusses how the company's’close to the customer’approach means it has developed a range of much-loved products for both small and large brands.Walmsley says,”As a long-established British company that works with brands worldwide,we specialise in the coating,colouring and printing of glass,mainly for the cosmetic industry.We also work with food applications,designer brands,aromatherapy brands and beautiful restoration requirements.Coloured glass can take many different effects by the way the various colours are applied;our machinery and process lend themselves to quality spraying of many small components in large and small runs.”