Strong marketing is always critical

摘要

During these unpredictable and turbulent economic times, many shops and businesses are moving to cut expenses. Some reductions are obvious and necessary. But when business is slow, advertising, marketing and sales activities are commonly at the top of the "cut" list. However, this is the time to ramp up and increase spending on these activities. Even if there are fewer workers to handle these responsibilities, it should still be a high priority to sell, market, advertise and otherwise let the marketplace know you want business! Many potential customers aren't calling or sending quotes because they simply don't know you're capable and interested in machining their parts. It sounds like an oversimplification, but why overcomplicate the matter? Even if prospects have heard of your shop, do they really understand your capabilities and why your shop is a great choice? Many times, no.