Responding to changes in market demand

摘要

Often seen only as basic items of packaging, sacks and bags exist in a market that is diverse in product, global in production and consumption, increasingly sophisticated, and largely defined by the choice of natural or man-made substrates. To get news of what is happening on the front line, Packaging in today's fast-moving and dynamic consumer markets has long since moved on from its sole function as a protective device for transporting goods. Today, it's seen as a vital element in the sales and marketing armoury of all brand owners, and suppliers to this diverse market have to adapt and respond to service their customers' latest requirements. Like most industrial markets, it is largely governed by the 'faster, cheaper, better' mantra that underlines commerce today. This places pressure to deliver new levels of efficiency throughout the supply chain from material supplier, whether natural or man-made, to the packaging lines.