Value of pharmacy must be communicated

摘要

We, as pharmacists, all know the impact we have on our communities, but no one is letting our 'stakeholders' know. It really is important to have an effective marketing strategy, and what we have now is piecemeal with various agencies 'having a crack' at it. This is important to the negotiations of our contracts, where our true value is largely unknown, and consequently we get frustrated by the offers for our services. To me, our main stakeholders are our patients - get them to see our value and the powers that be will sit up and take notice.