Dentine hypersensitivity, or sensitive teeth, is a common condition. In a recent study of 3,187 adults across Europe, 40% self-reported a painful response to cold air and, on examination, 60% were found to have at least one sensitive tooth. It affects people of all ages and most people suffer at some time in their life. It is most common in people aged 18-35 years, and is more common in women. There is growing evidence that dentine hypersensitivity has become more common in older people, many of whom are retaining more teeth throughout life.
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