IN NOVEMBER 2013 the Royal Pharmaceutical Society published a report, "Now or never: shaping pharmacy for the future", which examined the way pharmacists' roles need to change and how they need to be better integrated into the NHS to improve patient care (PJ 2013;291:482). As part of this campaign, the Society is asking you to send a photo of yourself holding the message opposite — "Better patient care: it starts with me" — as a quick and easy way of putting your own stamp on the core message of the report.
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