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Dissonance and importance: Attitude change effects of personal relevance and race of the beneficiary of a counterattitudinal advocacy

机译:不和谐和重要性:个人态度和抗辩主张的受益人种族的态度变化影响

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The authors asked or instructed White college students to write an essay advocating a large tuition hike to increase scholarships for either students in general or Black students (yielding low or high racial symbolism, respectively) that would take effect in the near or far future (yielding high or low personal relevance, respectively). Especially when high-choice participants wrote highly compliant (i.e., unqualified) essays, attitude change was greater when the advocacy had either high (vs. low) personal relevance or high (vs. low) racial symbolism. Yet there was no attitude change when both symbolism and relevance were high. They may increase dissonance by making the dissonant elements more important and numerous. The coupling of relevance and symbolism, however, may link the attitude so strongly to personal values and self-concept that attitude change becomes untenable as a mode of dissonance reduction.
机译:作者要求或指示白人大学生撰写一篇文章,主张提高学费,以增加普通学生或黑人学生(分别产生低种族象征意义)的奖学金,这将在不久的将来或不久的将来生效。个人相关性较高或较低)。尤其是当选择较高的参与者撰写高度合规(即不合格)的文章时,当倡导者具有较高的(相对于较低的)个人相关性或较高的(相对于较低的)种族象征意义时,态度变化就更大。但是,当象征意义和相关性都很高时,态度就不会改变。通过使不和谐元素变得更加重要和数量众多,它们可能会增加不和谐。然而,相关性和象征主义的结合可能会将态度与个人价值观和自我概念紧密地联系在一起,以至于态度转变作为减少不和谐的方式变得站不住脚。

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