Design-Driven Innovation Process Model

摘要

According to the Cox Review (2005), various internal and external factors both advance and hinder the innovation capabilities of small and medium-sized. enterprises (SMEs). Regarding the use of creative talent and innovation capabilities, the report mentions the following obstacles: lack of awareness and experience; lack of belief in the value of, or confidence in, the outcome; not knowing where to turn for specialized help; limited ambition or appetite for risk; and too many other pressures on the business. Regarding the use of design, the report mentions the following obstacles: cost, lack of in-house design or creative skills, lack of customer demand, manufacturing or development issues, lack of access to external designers or creative skills, regulatory issues/government bureaucracy, and design not being considered as important.