After getting a taste of the functional foods market, many industry players are re-examining their product offerings and planning new strategies for the future. It's basic human nature for people to react to what they like, and no one knows this better than retailers. Figuring out the next big hit, or miss, is an important part of what makes their businesses successful. With regard to functional foods, retailers have noticed that consumers are speaking not with their voices, but with their actions.While there is certainly a place in the market for functional foods, their success has been streaky, and consumers are demonstrating their preferences through what they are -- and are not -- buying. Many manufacturers of functional foods are being forcedback to the drawing board when it comes to creating products for this market. A long list of failures has prompted these firms to reexamine the market and their products.
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