Bored with corporate life, Pennsylvania-based skater Rich Moorhead soon started looking elsewhere to gain more gratification from his work. Originally, Rich explains, he intended to open a skate shop in Hannover, Pennsylvania. "I recognised a demand for a shop locally and thought it would be refreshing to reconnect with my youth as a skater," says Rich. "The shop never happened, in large part because local folks wouldn't rent to me knowing it was a skate shop."
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