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P&G picks up The Art of Shaving: Acquisition of high-end men's shaving brand The Art of Shaving is in line with Procter & Gamble's strategy "to build the world's premier male grooming company," firm says June 3. Since its founding in 1996 by Eric Malka and Myriam Zaoui, The Art of Shaving has grown from a niche brand with one Manhattan store to "the world's leading premium shaving brand," according to P&G. Along with brand's best-selling presence in prestige department stores such as Nordstrom and Saks Fifth Avenue, P&G gains namesake chain of 36 retail shops.
机译:宝洁公司采用了剃须艺术:收购高端男士剃须品牌剃须艺术与宝洁公司“打造世界一流的男性美容公司”的战略相吻合。该公司于6月3日表示。自1996年成立以来,宝洁公司的资料显示,剃须的艺术已经从在曼哈顿开设了一家分店的利基品牌发展成为“世界领先的高级剃须品牌”。宝洁在诺德斯特罗姆(Nordstrom)和萨克斯第五大道(Saks Fifth Avenue)等知名百货公司中的畅销品牌形象,与36家零售店同名。

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