P&G picks up The Art of Shaving: Acquisition of high-end men's shaving brand The Art of Shaving is in line with Procter & Gamble's strategy "to build the world's premier male grooming company," firm says June 3. Since its founding in 1996 by Eric Malka and Myriam Zaoui, The Art of Shaving has grown from a niche brand with one Manhattan store to "the world's leading premium shaving brand," according to P&G. Along with brand's best-selling presence in prestige department stores such as Nordstrom and Saks Fifth Avenue, P&G gains namesake chain of 36 retail shops.
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