"Anti-aging won't fall": Nearly one in three facial skin-care products launched in the U.S. last year were touted as having anti-aging benefits, market researcher Mintel says Feb. 18. Sales of anti-aging formulas reached 1.6 bil. in 2008. In contrast, sales of facial cleansers which accounted for 570 mil. last year. Milestone caps off years of robust growth for the anti-aging category, which advanced 13% in the U.S. from 2006 to 2008, outpacing general facial skin-care sales, which grew less than 11% during the period.
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