A PROBLEM SHARED

摘要

A store refurbishment is a major undertaking, throwing up myriad concerns. WeaskedRebeccaSharman of Innovare Design to answer a few of the recurring questions posed by clients. I have an increasing number of brands in my store - how do I take visual ownership of the space and reflect my own identity? A very important question - it's all too easy for the big brands you represent to dominate your space. The answer lies in clearly expressing your own brand 'story' and balancing it with their needs. The starting point for any retail designer is to help you find your particular point of view so that you can own your store environment, both inside and out.