This is definitely a turbulent, even frightening, time for businesses, Few companies saw the recession coming and even fewer can see light at the end of the tunnel. But this is not a "the sky is falling" rant. Instead, this is a loud call for a new, more invigorated role for quality These stress-filled times need quality to engage in corporate strategy. A key tool to help organisations prepare for possible futures is scenario planning. Companies use systems thinking to game the future, building into models both obvious and less-than-obvious factors to provoke possible outcomes. This can reduce future surprises, along with help make improved decisions. Despite being a mainstay tool of strategy for many years, isn't it surprising how many times in the last few years we've heard executives say there is no way anyone could have foreseen the changes now occurring Just think how many leaders have turned a blind eye to those warning of dark clouds on the horizon. So, what does this have to do with quality Everything Strategy is definitely not the normal focus of the quality team. Think about the typical mandates that quality is given by leaders: eliminate defects and waste, make process -changes, make us lean and cut costs. So, quality drives the operational engine for improvement. This is great, but it is no longer enough. Present times demand extraordinary responses. And quality can help right the ship. Perhaps the greatest focus for quality at this time is on corporate strategy - putting these powerful tools and ideas to work can gain an even keel through the storms ahead.
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