Of good books and holidays

摘要

Returning to work at Rank Xerox from holiday, Trevor Morton, now UK general manager of Micro-grafx Ltd, was greeted by his divisional manager who slipped him Phil Crosby's Quality is free to 'read and digest'. The timing was perfect as a question bung over the culture of Xerox. If quality was free, was it really worth having?At a rime when Rank Xerox was still very comfortable, after a long period of monopoly on the plain-paper copier market, there was a certain arrogant belief that its dominance was unassailable, despite the flood of Japanese brands into the UK market. As each new Japanese name appeared with better value copiers, it was apparent that the status quo could not be maintained.