Folkcomunica??o e hibridiza??o cultural: intera??o de aportes para pensar as culturas populares

摘要

Understanding folklore not as popular traditions - which study would be limited to "an attempt of conservation of extinguishing cultural manifestations", as well points out Benjamin (1999) - but as pop culture - a notion that has been magnified, wided even "in a perspective of permanent production imbricated with the mass culture" (Escosteguy, 1993) -, it is sought, in the present paper, the stitching of considerations on possible interactions between the theories of folkcommunication and cultural hybridization, in an interdisciplinary and, as we see, fruitful perspective.