Concentrating on what it does best

摘要

While others may specialise in ephemeral fashion and attempt to whip up consumer demand via endorsements by the latest 'here today, gone tomorrow' celebrities, one long-established, leading British brand continues to go its own, rather more refined, way Ettinger keeps its many loyal customers happy and attracts a growing number of new ones around the world by concentrating on what it does best: manufacturing well-designed accessories and gifts in a range of leathers, including bridle, hide, calf and suede sourced from tanners in the UK and Italy. Products are carefully and skilfully hand finished using traditional techniques for, with Ettinger, the value is more than skin deep: it is all in the merchandise, rather than in a glitzy, superficial image.