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摘要

Chinese footwear brand Kangnai has announced that a policy of increasing the quality of its shoes is paying off. The company made 11 million pairs of high- and medium-end shoes in 2011 and opened 3,000 stores, some brand-owned and others through franchise agreements. Some of the retail outlets it began to work with were outside China. As a result, Kangnai has reported an increase of 47% in its overseas trade. Company president, Zheng Xiukang, said Kangnai will open 1,000 overseas stores in next five years.