Reality check - Let's not waste a crisis

摘要

What have we learned from the recent and potentially ongoing hide market debacle? It appears that there is little evidence that the creators of our precious and often contentious raw material have changed their ways or approach to marketing hides. We need to fundamentally improve the value proposition. We must address the rules by which we operate in terms of providing our customer base with true and only viable hide supplies. We should stop the airline culture of passing on our problems to the next destination and, instead, deliver useable and viable materials.