A Pumped Up Sports Market for Proteins

摘要

The current market size of the global sports nutrition market is US$10.1 billion (in retail value). Protein-based products such as protein powder, protein bars and RTDs account for approximately 80% of the market, whereas non-protein products make up the remaining 20%. Currently, the US market has taken the leading position in terms of both size and forecasted growth. The US accounts for approximately 60% of global sports nutrition consumption, which equates to an overall retail value of US$5.9 billon. The US market is further forecasted to grow at a CAGR of 8% over the period 2014-2019, which is the highest growth rate globally. With market values of $727 million and $591 million, Australia and the UK respectively complete the top 3 of the strongest markets in sports nutrition. Both countries are forecasted to substantially grow at a CAGR of 5% and 8%, respectively, for the period 2014-2019. It is clear that the over- all outlook for the sports nutrition market is very positive and is mainly fueled by a rapidly increasing consumer base.