Targeting increasingly adventurous consumers set on new discoveries and experiences will be key to product development in the food & beverage industry in 2019, according to Innova Market Insights. The company has revealed its top trends for the coming year, with "Discovery: The Adventurous Consumer" leading the Top Ten Trends list for 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth in the use of a "discovery" claim in 2017 from 2016. These claims include the use of words such as "discover," "explore," "uncover," "unveil" and "unravel."
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