The growing prominence of Cervelt, the superfine fibre made from the down undercoat of the New Zealand red deer, was marked recently when the eyes of the world were on New Zealand when it hosted, and went on to win, the 2011 Rugby World Cup. Douglas Creek, the company that developed the fibre, identified several VIP visitors to the tournament, held across New Zealand during September and October, and presented them with exclusively produced hand woven and knitted scarves made from Cervelt. Ten visitors were selected, including Richard Branson, who received a 'Virgin Red' Cervelt scarf produced in a red matching the branding of Branson's ever-expanding business. Richard Keddell, co-director and owner of Douglas Creek, explains that the company wanted several high-profile potential customers to experience Cervelt, with the Rugby World Cup providing a great opportunity with so many high-profile visitors in New Zealand at the time. "Hopefully these people will talk about Cervelt and spread the word on their return to Europe," he says.
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机译：Cervelt是一种由新西兰马鹿的羽绒大衣制成的超细纤维，其重要性日益凸显。最近，当举世瞩目新西兰并赢得2011年橄榄球世界杯时，Cervelt便开始受到关注。开发纤维的公司道格拉斯·克里克（Douglas Creek）在9月和10月期间在新西兰举行的比赛中确定了几名VIP参观者，并向他们展示了独家生产的由塞维尔特（Cervelt）制造的手工编织和针织围巾。共有10位访客入选，其中包括理查德·布兰森（Richard Branson），他获得了一条“维珍红” Cervelt围巾，该围巾的红色与布兰森不断发展的业务品牌相符。道格拉斯溪（Douglas Creek）的联合董事兼所有者Richard Keddell解释说，该公司希望几个知名的潜在客户来体验Cervelt，而橄榄球世界杯（Rugby World Cup）则为当时新西兰的众多知名游客提供了绝佳的机会。他说：“希望这些人能谈论塞维尔特，并在返回欧洲时广为宣传。”
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