Shirts are the spice in the dish at the moment, as classic and stylish suits and jackets are dressed up with a complete look featuring both shirts and accessories. This fully merchandised concept is increasingly prominent, from the chicest tailors to the biggest stores. The context for this is that internationally, the luxury market is repositioning itself in response to uncertain demand and complications with supplies of raw materials. There is a new mid-luxury market emerging, which is basically composed of famous brands attracting a wider range of customers - becoming 'more accessible' as some put it.
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