Going global

摘要

For Celc Masters of linen, 2012 is the year for geographic expansion. "A quiet style globalisation," explains Marie-Emmanuelle Belzung, secretary general of CELC and director of CELC Masters of Linen. "The eastern hemisphere is at the heart of our ambitions, with our sights set on Japan, China and India. Delegations from these countries will attend the CELC 2012 Congress in Brussels. "The objective is to develop joint promotion programmes to develop linen awareness and consumption in the high end Japanese market, whilst possibly building on existing programmes in India. With China, talks have started between CELC and its Chinese counterpart Cblfta."