Cool concept

摘要

The Woolmark Company wants to redefine the way we dress with the re-launch of the Cool Wool campaign this spring. Intended to promote the qualities of summer weight wool, the campaign will educate consumers about the natural attributes that make the fibre perfect for warm weather dressing. This is particularly important in the womenswear market where wool is typically weak for the spring/summer season. It is also hoped the Cool Wool concept will help wool regain its market share in menswear.