Mohair South Africa (MSA) has launched a registered mark designed to allow consumers to recognise mohair and its unique properties in products containing mohair. "Natural fibres such as cotton and wool have long reaped the benefits of making use of their unique symbol on their products," said MSA. "The increasing demand for mohair has offered an opportunity to join the family of natural fibres by introducing a distinguishable mark, the Mohair Mark." It said that the main aim of introducing the Mohair Mark is to firmly establish mohair as a luxury natural fibre of choice, and secure its sustainability in the market place. "Currently there is no recognisable mark attached to products available on the shelf which allows consumers to easily identify whether a product contains mohair. It is therefore encouraged that all manufacturers of mohair products register for use of the Mohair Mark."
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