Better sourcing

摘要

The Mumbai-based conglomerate the Aditya Birla Group, a world leader in viscose staple fibre, has boosted its sustainability policies through a social and agro-forestry programme designed to reduce the environmental and community impact of its in-house raw material sourcing. Focused on its operations in Karnataka, India, the group has launched what it calls a 'Better Viscose Initiative', developing new in-house cloned eucalyptus sourcing plantations for the supply of quality wood for Birla operations.