Product with purpose

摘要

The Outdoor Retailer summer edition,held on 10-12 August, identified thecontinued need for both physical anddigital show provisions. Conventionalbooths – around 140-strong – werea welcome sight, with exhibitingnewcomers situated in a newly introducedarea called Fresh.Another new feature was the Basecamparea, which accommodated a numberof networking facilities and activities,including talks hosted by the likes of theOutdoor Industry Association (OIA) andSnowsports Industries America (SIA).Elsewhere, the Venture Out area providedproduct and retail trend materials,informing on three central themes: Fromthe Archive, Purpose Driven Utility andSustainable Standards.