The luxury fabric label Holland & Sherry is continuing to experience strong growth in China as the demand for high-quality suits and jackets in the country remains on the rise. The company, which has its registered offices and showroom on Savile Row-in London and warehouse and pattern weaving facilities in Peebles in the Scottish Borders, exhibited in the Premium Wool Zone at Intertextile Shanghai Apparel Fabrics on 12-14 March. Mark Graham, regional director for the Far East, told Twist that sales of Holland & Sherry fabric in China grew by 12% in 2018, with a number of factors driving the increase. "There is still a very strong bespoke trend here, as there is elsewhere," he said. "Young people want to be trendy and have something that's unique for themselves." He added that the company is benefiting from the growing demand for British cloth, while the influence of social media platforms such as WeChat and Weibo is also helping to drive the awareness of bespoke tailoring and luxury fabrics in China.
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