Oritain maps Supima cotton origin

摘要

Oritain, the product and supply chain traceability specialist, has completed its mapping of all Supima cotton growing regions. Supima cotton is only grown in the US, and specifically in the west and southwestern states of Arizona, California, New Mexico and Texas. With over 500 licensees in more than 45 countries, Supima partners with over 200 brands and retailers around the globe, all of which now have the capability to independently verify the authenticity of their product. Using Oritain's forensic technology, Supima licensees can test and authenticate the origin of their Supima products at any stage in the supply chain, revealing if it has been blended or substituted and ensuring the product's provenance. Oritain said that Supima licensees can therefore assure consumers that their Supima cotton garments are authentic and have not been substituted or blended.