Adidas has created a new performance running shoe called Futurecraft.Loop that can be completely recycled into a new pair of shoes. The Futurecraft.Loop project is aimed at tackling the problem of plastic waste, enabling a closed loop manufacturing model, where the raw materials can be repurposed again and again. And not just repurposed into a water bottle, but into another pair of high-performance running shoes. Sports footwear typically includes complex material mixes and component gluing, resulting in a shoe which can only be downcycled. After nearly a decade of research and development alongside leading material development, manufacturing and recycling partners across Asia, Europe and North America, Adidas has found a way to change the process. Futurecraft.Loop is a new approach to designing performance shoes that are made to be remade from the outset, by using one material type and no glue. Each component is made from 100% reusable thermoplastic polyurethane (TPU) - it is spun into yarn, knitted, moulded and clean-fused to a Boost midsole using Adidas' SpeedFactory technology.
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