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摘要

Terry mcbride has an idea. Another idea. A good - no, a great idea. McBride, CEO of Nettwerk Music Group, is sitting in his Vancouver, British Columbia, office with his local marketing staff discussing strategy for the release of a new album by Barenaked Ladies. The marketing departments in three other cities are conferenced in. The conversation ping pongs from Nascar promotions to placement in a Sims videogame. McBride is on a roll.