Turf Warrior

摘要

Jim Hagedorn wants to sell you the pest-proof, no-mow, genetically engineered lawn of the future. But first he has to head off a grassroots rebellion. Zooming eastward aboard his corporate jet, Jim Hagedorn is sprawled on the sage green carpet and holding forth on the subject of grass. Not once does he stand to gaze out the window, perhaps because he already knows what's there: golf courses, athletic fields, public parks, highway medians, and front lawns. As chair and CEO of ScottsMiracle-Gro, Hagedorn knows that many of these plots are planted with seed from his company. But that's not enough for him. Hagedorn envisions a new dawn for the American lawn.