Addicted to Cars

摘要

It's hard to imagine what child-rearing would be like without product tie-ins. Consider this now-familiar scene: During an outing to the aquarium, an overworked dad, desperate to connect with his thumb-sucking toddler, says, "Honey, say hi to Nemo!" even though all the kid is actually doing is looking at a fish. But anyone with children can relate. In childhoods of recent memory, our cartoon-based toys got tucked into Happy Meals or the bottoms of cereal boxes. Now, though, we live in a world of total character immersion.