Shortly after being appointed CEO of waterAUSTRALIA and starting to develop the waterAUSTRALIA Strategic Plan, I searched high and low for vital statistics related to the water industry. I wanted to know how many companies the industry constituted, how many people it employed, what its annual turnover was and what capabilities the industry had. After all, without this information it is difficult, if not impossible, to understand and promote the industry. I asked around and conducted searches, but could not lay my hands on the information I needed. A couple of industry leaders even went as far as to tell me that there really was no clearly identifiable entity called "the water industry". The Commonwealth Department of Innovation, Industry, Science and Research (D1ISR) encountered the same problem when establishing its Water Supplier Advocate Program under Mr Bob Herbert AM. DIISR then went on to fund a survey, which waterAUSTRALIA has been heavily involved in.
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