Fresh Ideas for Overcoming the Price Objection

摘要

"Your price is too high." How many times have you heard that? Let me count the ways. Better yet, let me count the ways to overcome this perennial challenge! Let's face it-there isn't a single, surefire, works-every-time answer to the price objection. If there was, I would bottle the magic formula and make a fortune. Fact is, there's just too much variety in the people we encounter, their business and personal situations, and the hot buttons that prompt their purchasing decisions.