When Right Product, Right Price, and Right Timing Are Not Enough

摘要

The winning sales trifecta of the right product, the right price, and the right timing is no longer enough in today's economy to ensure you get the business-much less keep it. Budgets are tight and choices are plentiful, so how do you rise above the competition when your old tools and techniques are no longer getting the job done? Why not turn to performers, the experts at engaging and persuading, and try a little showmanship? Before he goes in to see a new prospect or client, one of the most successful salespeople I know says to himself, "It's showtime!" No, he doesn't burst into song or start juggling.