FIVE-STEP PROCESS FOR HANDLING REFERRALS

摘要

As a business owner myself, referrals are priceless to me because when someone trusts me enough to recommend me to others who trust them, I take that personally. Maybe it's the entrepreneurial small-business family I grew up in that drilled into me the importance of word of mouth. Or maybe it's the closet math nerd in me that knows that even in today's buyer-controlled information age, referrals cost less, are easier to work with, and have higher payouts. Regardless, referrals are priceless. Okay, maybe referrals aren't exactly priceless because it is pretty easy for me to put a number to them. Even though I have been doing inbound marketing for more than a decade and everyone can find my services online, referrals make up more than 80% of my business.