Communicating the Value of Water: An Introductory Guide for Utilities

摘要

Communication, both within the utility and with external stakeholders, is essential for the long term sustainability of utilities. One of the biggest challenges that utilities face is the ability to obtain the finances necessary to complete projects related to water quality and water quantity. If the utility can effectively communicate the value of the water services it provides and the value of water as a life-sustaining resource, customers may be more prudent in their use of water and more willing to pay higher rates, city decision makers will be more likely to approve rate increases, and the utility will be more likely to gain the finance needed for long-term sustainability.