Personalized Message Is Key To Going Green

摘要

Personalizing the message has been a key for CB Richard Ellis Group Inc. in the company's efforts to become carbon neutral. The world's largest real estate services company was initially having trouble communicating the goal to employees. 'We were putting out communications and we felt we weren't gaining any traction,' said Sally Wilson, global director of environmental strategy for CB Richard Ellis, during a presentation at the recent Greenbuild International Conference and Expo in Boston.