COMPANIES in the U.S. spend significant time and money trying to improve the gender balance of their workforces, yet many of those efforts fall short. All too often, companies try a little bit of everything, spreading their resources among multiple initiatives without a clear idea of which measures are leading to real improvement. By focusing on the truly effective measures, companies can be more efficient, retain and promote women, and improve both financial and operational performance, according to a report by The Boston Consulting Group, "Proven Measures and Hidden Gems for Improving Gender Diversity."
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