World Tourism Cities: Developing Tourism off the Beaten Track

摘要

World tourism cities have acquired an almost mythological status among second-tier cities. The world tourism city (WTC) signifies the pinnacle of image making and multifaceted economic, cultural, physical and social dividends. Host communities reap these rewards. Indeed, such has been the appeal of attaining world tourism city status that it has been assiduously sought by European cities in order to achieve an arguable promise of untold bounties.