Why OTT is an opportunity and not a threat to TV operators

摘要

Most TV operators were set up to control the entire distribution chain. They built and controlled the technical distribution (cable, satellite, terrestrial, etc), licensed the channels/content, and also established the consumer brand name and the billing and customer relationships. The only thing they did not control was the content creation and the channel creation. The TV operator and the channel provider built up a very attractive partnership where both providers managed to generate more and more revenues and profits from a content-hungry consumer market with relatively weak competition.