Swiss television channel, Be Curious TV, broadcasts a huge range of lifestyle programming, all of which is united by a single theme; curiosity. Launched in March 2015 by entrepreneur and former lawyer, Leila Delarive, the channel produces more than 80 per cent of its own content, with magazine style programming covering culture, entertainment, discovery and cooking, as well as debate and society matters. Distribution of the programmes is via cable and the internet. "Our content is accessible for everyone," explains Delarive. "However, there is a distinct look, feel and attitude that runs through all of our programming. As the channel name suggests, the programmes have been developed to inspire curiosity as well as show and talk about what other media channels do not. Through this approach we hope to express a different point of view."
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