Ofcom's Connected Nations 2016 Report published in December suggested that content platforms must evolve as viewing habits change. These changing habits are well documented. Young people, for example, are viewing more and more content via mobile devices and tablets. That is, at least, according to Childwise statistics, while a Broadcasters Audience Research Board (BARB) report points to a more nuanced breakdown of viewing preferences. TV is thriving, with multiple points of access, digital-based services and traditional programming dovetailing to create 24-hour provision - but what's the next step?
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