BBC executive product manager Oliver Thompson took to the stage to discuss how the organisation is redefining free-to air sports coverage for the digital age. Thompson highlighted how crucial younger audiences are for the BBC, and how sport is the key to focusing on and engaging with them. Reaching younger audiences has always been a challenge however, as Thompson explained: "The 16-24 demographic is generally less loyal to content providers, simply because they have so much more choice.
展开▼